Build Your Concept

Imagine you are trying to launch a new smart, internet enabled scale. Click on each highlighted element and choose the option(s) you believe consumers preferred most. You can change your choices any time before submitting.

"I want to lose weight and be healthier, but it's hard to keep track of food and exercise and to know what else I could be doing."

Internet Connected Scale

Introducing a new, personalized tool for weight management and overall wellness

Smart Scale


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Product Name

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Reason to Believe

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Calculating Your Score