Build Your Concept

Imagine you are trying to launch a new and improved type of margarine that will help compete against butter. Click on each highlighted element and choose the options you think consumers will prefer most. You can change your choices any time before submitting.

"I know margarine isn't all-natural, but I appreciate that it's formulated to be healthier than butter."

It's time to re-consider margarine

Margarine has a rich taste. It's great for any occasion - making it easy to prepare delicious meals everyone will love.

With only what you need for healthy eating

To offer you enhanced benefits, margarine is now also made with added calcium.

Insight Choice

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Taste Description

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Functional Benefit

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Reason To Believe

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Special Claim

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