"I know margarine isn't all-natural, but I appreciate that it's formulated to be healthier than butter."

It's time to re-consider margarine

Margarine has a rich taste. It's great for any occasion - making it easy to prepare delicious meals everyone will love.

With only what you need for healthy eating

To offer you enhanced benefits, margarine is now also made with added calcium.

Insight Choice

Select One

"I want to eat delicious food but I also want to be healthy."
"I love the taste of butter but I also want to do
everything possible to manage my weight."
"I know margarine isn't all-natural, but I appreciate that
it's formulated to be healthier than butter."
"I want to prepare delicious food for my family but
I also want it to be nutritious."
"I am looking for a spread that's creamy like butter
but enhances the flavor of my food"
"I'm an on-the-go person, so foods that spread faster
and are easier to use are appealing to me"
"I love the rich creamy taste of butter in my food
but eating too much fat makes me feel heavy"

Functional Benefit

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for hearth-health goodness
to maintain healthy blood pressure
to help you feel good inside and look great outside
for healthy eating
for a nutritious meal every time
for an easier spread
for a delicious meal every time

Special Claim

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made with immunity boosting antioxidants
made with reduced salt
made with Canola and Sunflower Oils
available in a variety of flavors
available with hints of herbs like rosemary and basil
made with probiotics
Non-GMO Certified
made with added calcium
made with energy boosting vitamins

Build Your Concept

"I know margarine isn't all-natural, but I appreciate that it's formulated to be healthier than butter."

It's time to re-consider margarine

Insight Choice

Taste Description

Functional Benefit

Reason To Believe

Special Claim

Calculating Your Score