Predicting What Consumers Want is Hard

These are the Top Concepts that were optimized using Nielsen’s Optimizer technology. Unlike conventional market research methods, Optimizer is powered by a sophisticated evolutionary algorithm that “gets smarter” as consumers react to different concept variations, adapting and eventually singling out the most preferred concepts. On average, Optimizer improves launch rates by 1.5X, success rates by 3.4X and in-market revenue by 4X.